The growing popularity and usability of ChatGPT and other Artificial Intelligence (AI) tools have left users spellbound. The results are now more accurate than ever and have come very close to mimicking human behaviour. 

Of course, we had already seen this coming, and machines were already adept at helping humans perform their tasks better. A great example is tools that leveraged the power of machine learning algorithms to provide the best-match output when asked to make a video of pictures. Increased college enrolments for the course AI and Machine Learning in digital marketing also speaks for a future trend, which is too prominent to overlook.